Digital marketing / Beauty
From paid attention to an organised sales operation.
A campaign creates the opportunity; the follow-up turns it into a conversation. NiSK helps beauty businesses connect performance media, creative testing, chatbot triage and staff follow-up, with a structured approach to account access and continuity.
One connected operation: attract enquiries, route them quickly, support bookings and keep improving against business results.
Discuss your beauty growth planMulti-year support for one local beauty shop.
NiSK reports a multi-year engagement supporting a single local beauty shop with annual advertising spend of approximately HK$3.6M and annual total shop revenue of approximately HK$24–30M. The programme combines media execution with chatbot and operating-structure support.
- Reported annual advertising spend
- HK$3.6M
- Reported annual total shop revenue
- HK$24–30M
- Single-location case
- 1 shop
Channel programme: Facebook, Instagram, Threads and Google Ads, with the mix varying by year and platform availability. Annual media spend averages HK$300,000 per month; actual monthly allocation varies with capacity and demand.
Source: NiSK-provided case information. Revenue is the shop's overall top line, not ad-attributed revenue, incremental sales or profit. Exact reporting years and independently verified attribution were not supplied. These figures do not establish ROAS or guarantee another business's results.
Inside the solution
Media, conversations and operations — connected.
Performance media & disciplined budget allocation
Plan channel roles, campaign structure, testing budgets and review cadence across Facebook, Instagram, eligible Threads placements and Google Ads. Adjust allocation using enquiry quality, appointments and shop capacity, not platform-reported clicks alone.
Creative testing & landing-page conversion
Build a repeatable pipeline of service-led creative, clear offers and landing pages. Test messages and formats against agreed measures, review advertising claims and avoid misleading transformations or guaranteed results.
Chatbot triage with a clear human handover
Answer approved FAQs, capture service interest and preferred appointment times, and route enquiries to the right team. Set response expectations, handover rules and follow-up tasks so conversations are not left in scattered inboxes.
CRM, bookings & revenue-aware reporting
Connect permissioned enquiry records with appointments, attendance and recorded sales. Deduplicate conversions and distinguish new from repeat customers. Review channel attribution separately from total shop revenue, refunds and contribution after costs.
Account security & policy-aware governance
Clarify business ownership and administrator roles, enable two-factor authentication, maintain recovery contacts and review connected applications. Keep advertiser verification, payment details, access reviews and creative checks organised to reduce avoidable access and policy risks.
Enquiry continuity & incident response
Maintain owned website, telephone and permission-based CRM channels so the shop is less dependent on one platform. Keep approved contact records recoverable, assign incident owners and use official support and appeal routes. This does not bypass enforcement or promise that accounts cannot be restricted.
Build a repeatable system, not a one-off campaign
Audit the enquiry journey and account setup, define measurement, connect chatbot and team workflows, then test and optimise media. Account controls lower avoidable risk but cannot eliminate platform interruptions or guarantee uninterrupted enquiries or revenue.